In an interview with Australian Wheels magazine, two modern executives confirmed that the company will make a two-seater sports car for its Genesis luxury sub-brand sometime in the future with a plug-in hybrid engine.
But this is specific as they got.
Will it be a cost-effective replacement for the Genesis Coupe? High-end luxury sports car, such as the Porsche 911? A non-graphical Rambo supercar? we do not know. All we know is Luc Donckerwolke, vice president of modern design, said: “We are really doing this and I can not tell you more.”
Yang Xiongzhe, vice chairman of Hyundai Automotive Research, roundaboutly confirmed, and it is not yet clear if the new car will wear the N-badge of the new N-series.
There is something about “modern” and “sports cars” that seem to inspire car writers. When I was in the modern era, journalists often asked me when modern times would build a supercar. In many ways, this is a natural question. As a young carmaker, only 50 years old last year, Hyundai, it still filled the traditional car brand gap. The lack of high-performance cars may be the biggest gap.
Starting with a clear lack of modern racers. The car has had almost no effect on showcase sales, but it does show true performance and it does create a place to experiment with high-performance elements that will allow them to go down the street legitimately. It proved to be a mistake that Hyundai had poorly covered the WRC a few years ago and outsourced its efforts. Hyundai has re-established WRC efforts internally in 2014, with the opposite result. Hyundai Racing finished second in the FIA ??Formula One 2017 World Championship after M-Sport.
Hyundai has achieved good design, high-quality reputation. Value for money car manufacturers. But nobody thought Hyundai was a manufacturer of high-performance consumer cars. Hyundai is trying to change this perception with high-performance N sub-brands. The first N-Badged model i30 will be marketed this year in the United States as Elantra GT. Hyundai is expected to create several high-revving N versions of the car, similar to the Mercedes-Benz AMG Performance brand.
Hyundai has pushed the media speculation that it will one day launch a true supercar at the launch of the GT concept car at the 2015 Frankfurt auto show. This car is just a life-size model of the modern GT in Sony Grand Turismo video games, but car writers can dream, is not it?
Another notable difference between modern brands is that Hyundai started to make up for luxury brands in 2015, when it split the two models Equus and Genesis into a new Genesis luxury brand, adding a small car to the BMW 3 Series.
The original Genesis lineup plans to show a two-seater sports car with three sedans and two SUVs expected to hit the road in 2021. Since then Genesis boss Manfred Fitzgerald said Genesis will have a third SUV.
There is indeed a sports car in the Genesis series, which may be its home, not a modern one.
The modern Genesis Coupe has real rear-wheel drive muscles, but has never found a wide audience. Hyundai and charismatic race car driver Rhys Millen partnered to improve the car’s profile and even set a world record for the 2012 Parker Climb Summit driving the Genesis Coupe. Before the modern-day U.S. headquarters in California was demobilized for a new car, Hyundai had a fun, exciting video: Millen drifted a Genesis Coupe around an empty car driver’s Robbery. Hyundai Motor is still discontinued in 2016. To Hyundai coupes, Hyundai sells the sporty Tiburon Coupe with its fans from 1997-2008.
At the 2012 Geneva Motor Show, Hyundai exhibited the i-oniq concept car, which is a stylish nod to the great European shot brake design but never intended to be produced (except the Ioniq name, which favors the modern three-electric, hybrid Powered and plug-in hybrid vehicles).
What’s fascinating is that at the 2016 Chicago Auto Show, the Hyundai models showcased the Genesis Vision G luxury sports car, which is a more elegant model with a larger V8 engine than the Jetsonian i-oniq.
The semi-mysterious Genesis coupe devastated by Donckerwolke and Yang in Las Vegas this week will be a large cruiser like Vision G, or a smaller hug, more like the upscale version of the Genesis Coupe. So far, Hyundai is not saying that.